EXCLUSIVE INTERVIEW

Luca Fiocca:

The Architect of Seduction

Conducted by Guillaume Jean Lefebvre

Born in the sun-soaked city of Lecce, in the heart of Southern Italy, Luca Fiocca is a man who defies conventional definitions. Nicknamed “The Architect of Seduction” by the Italian press, Fiocca is as much a thinker as he is a provocateur — a writer, cultural observer, and refined commentator on the art of human connection.

A graduate of the Faculty of Architecture in Venice, he first honed his eye for harmony and proportion through the lens of design and restoration. But Fiocca’s passion extended beyond structures and facades — it turned inward, toward people, emotions, and the intricate architecture of relationships. His fascination with human dynamics led him to explore seduction not as a game, but as an art form: intuitive, intellectual, and deeply emotional.

Fiocca’s most recent work, “If It Is Turtledove to Water Back”, draws its title from a traditional Salento proverb, symbolizing the courageous woman who leaves not out of indifference, but out of a thirst for true love. Published in Italian and now available in English, the book is both a poetic meditation and a strategic guide to the evolving nature of desire. Fiocca reflects on modern romance with cultural references, wit, and unapologetic boldness — quoting Charlize Theron, analyzing the anklet as a symbol of sensuality, and drawing inspiration from legendary figures such as Casanova, Giovanni Rovai, and Rudolph Valentino.

Through this work, Fiocca offers not only insight into masculine tactics, but also empowers women to identify them — and respond with elegance, intelligence, and agency. His philosophy is built not on conquest, but on resonance: a connection that lingers like a scent, a glance that disarms more than muscles ever could. “Seduction,” he writes, “is a martial art of the spirit.”

Fiocca’s voice has become a mainstay in the Italian press, with a long-standing column exploring the rituals and contradictions of male-female relationships. His tone is never moralizing — it’s observational, ironic, and rich with imagery. According to him, good manners are the white shirt of seduction: timeless, reliable, and always in season.

Currently completing his second book — this time on the philosophy of golf — Fiocca continues to blend lifestyle, elegance, and thought in everything he touches. For him, even sport is narrative, and every gesture has meaning.

In an age dominated by instant messaging, digital filters, and performative attraction, Luca Fiocca’s approach reminds us of something essential: that seduction, like good wine and true style, never goes out of fashion.
And that those who know how to seduce... know how to live.

INTERVIEW

1. You often describe seduction as "a martial art of the spirit." How did this philosophy first take shape for you, and what experiences shaped your understanding of seduction as something deeper than a game?

   
   The confidence of the true seducer is synonymous with inner security and great willpower. The authentic seducer doesn't need noise, clichés, or social theatrics: he is persuasive because he knows who he is.
   Being seductive, today more than ever, is the privilege of those who have nothing to prove — but a lot to offer. Seducing a seemingly unattainable woman is like facing an impossible mission: many withdraw before even trying. I don't. I have always seen in these challenges the true essence of desire.
   My first "spiritual coach" in this art? My father, during hunting trips. Dad Nicola, with his calm and wisdom, was my first teacher of life. He taught me that the winning approach is never impulsive, but strategic. And silent.

2. Your book title draws from a traditional Salento proverb. In what ways do your Southern Italian roots continue to shape your worldview, especially in matters of love, courage, and identity?

   
   Notoriously, the peoples of Southern Italy still retain an intact dose of authenticity. It's a rare feature today, almost exotic, but one that I proudly claim.
   Being real, spontaneous, imperfect: that's what makes us seductive. Authenticity isn't just an aesthetic value, it's a form of deep reassurance. When you are authentic, the other person relaxes. Trusts. Follows you. That's why, in my South, I learned that to really love, you must first be honest with yourself.
   

3. Architecture teaches harmony, restraint, and balance — principles that also appear in your reflections on human connection. How has your background in design influenced the way you approach relationships and desire?

   
   Beauty is nothing more than harmony of proportions. It's not just about aesthetics, it's about balance.
   Architectural studies were fundamental in my cultural formation. They taught me to read the world with an analytical eye, but also to look for beauty where others don't see it. Knowing how to relate to women is the first step toward conquest. And here the parallel returns: aspiring to complete architecture is like wishing to meet a sublime woman. The planning, the patience, the taste for discovery: they are the same.

4. In your essays, you often give agency back to women by decoding masculine tactics. Do you think today's society is truly ready to engage with seduction as a form of mutual empowerment, rather than manipulation?

   
   The true seducer isn't afraid of competition because he's convinced that he has one more weapon. And that confidence doesn't need shouting or flag-waving.
   Those who know they are worthy keep silent and observe. The authentic seducer doesn't play to overwhelm, but to share. Like the prince of clouds is the seducer, who, accustomed to the storm, laughs at the archer. He knows the storm; the storm doesn't dominate him. Here's the difference.

5. You cite Casanova, Rovai, and Valentino as your "masters of seduction." What have you learned from each of them — and how do you reinterpret their legacies in today's fast-paced, digital world?

   
   Casanova, Rovai, and Valentino, although very different from each other, were united by physicality, energy, courage, and mystery. Fundamental ingredients even today, even — and above all — in a world where everyone shows everything, immediately.
   Charlize Theron publicly complains that she's still single and calls on men to come forward. Perhaps she hasn't yet met someone on her path who encompasses all the virtues of the three greatest seducers in history. A man with the physicality and energy of Giovanni Rovai, the courage of Giacomo Casanova, and the magnetic mystery of Rodolfo Valentino. But I hope Charlize reads this interview.
   

6. Modern dating is often filtered through apps, emojis, and performance. In this landscape, how can one preserve sincerity and elegance — and is romance still possible in an age of algorithms?

   
   Social media represents a pre-approach, a warm-up. But then you need the execution.
   That's where the game is really played. That's where it shows whether you're irresistible or not. Romance is everywhere, even if we no longer notice it. We're so used to "scrolling" that we miss the details. But it's precisely in the details that the truth is hidden.
   

7. Your analysis of details — like the anklet as a symbol of sensuality — is both poetic and precise. What other overlooked elements do you believe silently speak volumes in human interaction?

   
   I've always been fascinated by a woman's shoes.
   The more colorful, extravagant, and bright they were... the more I found in her a symphony of light. Shoes aren't just objects: they're coded messages. Those who know how to read them understand a lot before speaking.
   

8. Golf, your latest subject, is a sport of precision, silence, and ritual. What parallels do you see between the philosophy of golf and the art of seduction — and what can readers expect from your next book?

   
   There's a common thread between the approach in golf and that with women.
   In golf, it's the precision shot that makes the difference. Strength matters, but it's not decisive. It's the class, the sensitivity, the art of touch that make you win. The same happens in seduction.
   My next book will be just that: an essay that describes the game of golf as a metaphor for conquest. And I'm looking for an international publisher for the English version. Because charm — like golf — has no boundaries.
   

9. You've written extensively about "the overlooked" — those who don't fit the mold. In your opinion, does true seduction require being different, or simply being more deeply attuned?

   
   There's no such thing as a properly seductive type. Everyone, potentially, could be — regardless of gender, age, or aesthetic standards.
   Each of us is seductive in our own way. I would almost say that just as "every cockroach is beautiful to its mother," so every human being is beautiful and seductive in the eyes of those who really love them. As with a good golfer, the greater the sensitivity, the more developed the senses that allow you to perceive certain sensations. So it is for the one who knows how to grasp, in a feminine gaze, a mute but very clear invitation.
   

10. If you had to distill your entire approach to seduction into a single gesture, a single moment — what would it be, and why?

    
    A woman must be won "in time and on the fly," seizing the propitious moment, which is often like the shadow of a dream that escapes.
    Here: seizing that fleeting moment is the real secret. The rest is just background noise.

Creative Director & Photographer: IAN ART PHOTO - @ian.art.photo
Model: LUCA FIOCCA - @fioccaluca
Model: CINZIA PONTREMOLI - @cinziapontremoli
Model: TARANÉ - @taranto.eleonora
Press Office: FRANCESCA LOVATELLI CAETANI - @francescalovatellicaetani